Amy’s Frozen Food has a branding problem. The problem is their entire marketing is word of mouth. Amy’s has a lot to offer, from offering a variety of dietary nutritional needs, 100% organic, and tasty ethnic selections. For my campaign, I wanted to tell the story of our busy lives. Our time is precious. We shouldn’t have to sacrifice great meals because there is no time to cook. All of Amy’s meals are ready in 5 minutes or less. Skip the kitchen, let’s just get to the good part.
Instagram ad (watch below):