Amy’s Frozen Food has a branding problem. The problem is their entire marketing is word of mouth. Amy’s has a lot to offer, to a variety of dietary nutritional needs, 100% organic, and tasty ethnic selections. For The ‘Get to The Part’ campaign, Amy’s tells the story of our busy lives.
Our time is precious. We shouldn’t have to sacrifice great meals because we are too busy to cook. All of Amy’s meals are ready in 5 minutes or less. Skip the kitchen, let’s just get to the good part.
Winner West Michigan AAF Silver Student ADDY Award, Consumer Campaign 2018
The campaign consists of print, billboard, Instagram video and brand experience.
Instagram ad (watch below):
Amy’s experience is intended for a workplace campus lunch cafeteria as a week-long takeover event. During the week the Amy’s Ready in 5 Minutes machines are installed where a variety of Amy’s meals can be purchased, then heated while you wait. As Amy’s mission to “Get to the Good Part” a variety of little, fun activities are placed throughout the cafeteria. Listed below, these items are intended to take a few minutes away from your work, your phone and remind you that life is the good part of life the little things.