Amy’s Frozen Food has a branding problem. The problem is their entire marketing is word of mouth. Amy’s has a lot to offer, to a variety of dietary nutritional needs, 100% organic, and tasty ethnic selections. For The ‘Get to The Part’ campaign, Amy’s tells the story of our busy lives.
Our time is precious. We shouldn’t have to sacrifice great meals because we are too busy to cook. All of Amy’s meals are ready in 5 minutes or less. Skip the kitchen, let’s just get to the good part.
West Michigan AAF Silver Student ADDY Award, Consumer Campaign 2018
Print. Billboard. Instagram Video Ad. Brand Experience
Instagram ad (watch below):
Amy’s Frozen Food Vending and Microwave Center branding experience. Intended for a college campus or a large workplace cafeteria as a one-day event. Your audience will be able to enjoy hot Amy’s lunch while the relax with fun activities.
Make a selection of Amy’s Frozen Food meal, and your food is microwaved while you wait. Amy’s will come to your campus cafeteria and share a little happiness. When was the last time you have time to kill and spent it away from your cell phone? Available will be your choice of a small activity or mini luxury that will be placed around the cafeteria, A large screen will be placed prominently to stream cat videos all day.
Amy’s Brand Experience is perfect for your busy campus cafeteria.