WMVMA is a local veterinary professional organization that formed when two groups decided to join together. Once joined, they decided to rebrand themselves as a new group. They needed to gain new, younger veterinarian members, we used Montserrat text to be youthful and fun. We wanted to show our state pride by incorporating the Michigan Mitt. Most of the members are small animal veterinarians. As care givers, what better way to show the soft side of veterinary care than with a gentle cat and dog embrace.