Standard Robotics Automation is a local (West Michigan) robotics programming company. Robotics engineer Neil Gray has a passion for retro style and taste.
When he decided to go out on his own as a freelance automation robotics engineer he wanted a retro vibe to his logo. A bold modern lettermark in an emblem is reminiscent of a steel plaque on vintage machinery. The juxtaposition between vintage and advanced technology makes this a unique solution.
The brand consists of logo design, touchpoints, website and trade show graphics.
A custom pattern was created from the icons for use on website and business cards.
Trade Show Booth
A video screen shows the latest automation set up.
These are the original sketches, they went into a few different directions. Not the best quality, but I love sharing these because I love seeing the creative process.