Standard Robotics Automation is a local (West Michigan) robotics programming company. They started about one year prior and decided it was time for a logo. A bold letter-mark gives this emblem a retro vibe, like a steel plaque on vintage machinery. I love the juxtaposition between vintage and advanced technology.
Letterpress business cards have a custom pattern that was created using the website icons.
These are the original sketches, they went into a few different directions. Not the best quality, but I love sharing these because I love seeing the creative process.